These wine designs checked all of the client’s boxes, but they’re also just plain gorgeous. From the textured labels to the custom painted feathers to the foil-pressed Wellsley Farms logo, these beauties delivered some positive shock quality to customers who expected to pay far more to bring these bottles home.

My role: Project management. account management, market research, and creative direction.

This was a tall order: the designs had to link to their branded counterparts, but clearly have their own personalities and make it clear that these were great products: not just cheap knock-offs.

Deep market research resulted in detailed, textured designs that went through very few rounds of revision- one of my favorite signs that the project went well.

My role: Project management. account management, market research, and creative direction.

This project, a redesign of an entire product line of dog foods, was a true partnership between the client and my team, and I’m so proud of the results.

The product line design was so successful that it was the only private label winner of a NielsenIQ BASES 2021 Global Pack Design Impact Award.

My role: Project management. account management, market research, and creative direction.